We all know Amazon as the website where people go to buy and sell their stuff, but despite its general purpose, Amazon can also be quite helpful when it comes to improving one's relationships. Consider for a moment the emails that Amazon regularly sends to its clients. These emails can really be quite useful, and I personally enjoy getting stuff from the mail, particularly if they come from useful sites, like Amazon.
As someone who regularly uses Amazon for transactions, I am always eager to see what new offers they have for me. This isn't confined to emails or special packages though. As human beings, we enjoy surprises, gifts and anything that comes in a nice package with a "for you" tag. This reaction can either be genetic or the result of chemical reactions in the human brain, but either way, people tend to get euphoric when they get something special.
Well, this principle is especially true among women, many of whom enjoy getting something from their boyfriends, lovers and husbands. Women and girls, in particular, love gifts because these simple objects represent a lot of nice emotions, which are otherwise left unsaid in a relationship.
Also, women love gifts because they are a type of gesture, and a lot of women do enjoy gestures because it flatters their sensibilities. So if you are to give your special someone a gift, she will appreciate it, not because it's valuable, but because it is emotionally gratifying to receive them. The important thing to remember here is that gifts have an emotional value, and you can use this to either strengthen your relationship or trigger an emotional response from the recipient.
Of course, this doesn't mean that you should give your girlfriend gifts regularly, nor does it mean that you should give her gifts just for the sake of it. What's truly important is that whenever you give someone a gift, the effects of that act are emphatic. Giving the right gift, at the right time, can do wonders for your relationship, particularly if you feel that your relationship is becoming stagnant or if she's becoming a little distant to you.
With regards to regularity, giving your girl a gift once a month can be very helpful to your relationship. You can either choose to give it personally or send it as a surprise to her workplace through mail, but either way, she will notice the gesture and that's what counts. Special gifts don't have to be expensive, but it shouldn't be junk either.
When you give someone a gift, you are showing that you know a lot about their preferences. If you really care for someone then they will expect you to know what they want and what they don't want. Even a $10 gift, like a DVD or a book, can have a big effect on a girl provided it's chosen tactfully. On the other hand, you're not going to get anywhere with a $100 gift that she doesn't like.
The point here is that gifts show that you care. It helps shows that you're paying attention, and as many of us know, women enjoy attention.
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